“Salty skin, messy hair, and a summer that doesn't need much else.”
When Women'secret came to Laguna Nopalitos for one of its summer stories, the idea felt familiar to us.
Their campaign wasn't built around a perfect beach moment. It celebrated something much closer to the way we experience summer at NEEK — getting in the water, letting your hair dry in the sun, wearing what feels like you, and allowing the day to unfold without trying too hard.
Women'secret has built a global community around women expressing their individual style, inviting them to share their own interpretations through #womensecret.
We liked seeing that idea take shape here.
The lagoon didn't need to pretend to be somewhere else. The wooden decks, open water and natural edges of Nopalitos became part of Women'secret's own visual language, while still feeling unmistakably like the place we know.
That's one of the things we enjoy most about opening NEEK to creative productions. A brand arrives with its own perspective, and for a moment, a place we see every day is seen differently.
Women'secret found a version of summer here that felt free, personal and uncomplicated.
And that feels very NEEK.
“Discover NEEK for fashion productions, photoshoots and creative collaborations in Tulum.”